IESE alumni are gathering in Mexico City today for a breakfast session focusing on reaping the benefits of social media analytics. Prof. Sandra Sieber of the Department of Information Technology will discuss and contrast the behavior of today's wired consumers and the actual business practices of organizations.
The presentation, titled "Digital Society and Digital Business: Are You Ready?," is part of IESE's Insight Sessions series, which brings together school graduates, IESE faculty members and invited guests to discuss key business trends and other topics. Hosting the event will be PayBack, an American Express company and leader in loyalty programs.
PayBack CEO Rodrigo F. Gutierrez will provide opening remarks at the session, followed by a welcome from Luis Casas, IESE's director for the Mexico and Central America Region. Following Prof. Sandra Sieber's address, insights will be provided by representatives from Facebook and Google.
The aim of the session is to help companies manage and take advantage of new dynamics sparked by revolutions taking place in the area of mobile, social media and analytics.
IESE will be hosting Insight sessions throughout 2013 in North and South America. Delivered in partnership with firms considered pioneers in their respective sectors, the sessions provide opportunities to gain the latest insights on issues relevant to a specific industry.