The 2008 global financial crisis and subsequent recession have hit Spain's labor market particularly hard. Companies have had to adjust their business and HR strategies accordingly, adapting their workforce to current market realities.
In this regard, HR communication, both internally with employees and externally with union representatives, takes on added importance. For maximum efficiency, HR has to communicate before, during and after any restructuring event.
IESE's Lourdes Susaeta, Esperanza Suárez and José Ramón Pin examine the HR strategies employed by Spanish companies in the current crisis, in their paper "Economic Crisis and Communication: The Role of the HR Manager."
By understanding how best to communicate during a crisis, companies can learn how to increase motivation and commitment, which will serve as a preventive measure for the future.
Read full article on the IESE Insight website.